Get Involved

Every year, for over 65 years, Variety – the Children’s Charity of Northern California has been vastly improving the lives of children living with disabilities, disadvantage or illness. It doesn’t take much to make a difference in a child’s life. Every donation, large or small, helps.

Don’t ever think, “My support won’t make much difference.” It does.

Variety - the Children’s Charity of Northern California is a registered non-profit charitable organization (Federal Tax ID:
94-1075155). All donations are tax-deductible to the extent allowed by law.


People from all walks of life can serve children through Variety by becoming a regular donor, attending an event, organizing a fundraising event, taking part in a personal challenge like a marathon or trek, leaving a bequest in their will or volunteering.

Donations not only make an enormous difference to Variety’s ability to plan and fund larger projects such as our FREEDOM PROGRAM, FUTURE PROGRAM, and CARE PROGRAM and but also to meet the growing demand from individual children and their families for assistance. The donation amount is not important - every dollar is valuable and helps make a difference to a child.

Weekly, Monthly, Quarterly or Yearly Giving

Monthly giving is the easiest and most reliable way to make your donations and serves as the backbone to Variety’s charitable programs. Our secure system will automatically initiate your donation on the same day each month allowing you the flexibility to spread your contribution throughout the year while.

Yearly Membership

In conjunction with the Variety Preview Room, we offer a yearly membership that gives folks special access to member movie screens, preview parties, and special events throughout the year.



Leaving a bequest or legacy to Variety is one of the more personal ways you can support children. For some, it is an opportunity to make a gift you may not otherwise have been able to make. A bequest or legacy is an instruction within your will that reserves a part or all of your estate for a particular beneficiary. You can leave stocks and bonds, property, possessions and money.

To make a bequest or legacy to Variety, first make or update your will. A will ensures after passing, a person’s wishes are protected, and efficiently implemented. You can review and update your will at any time. If you are unsure how to leave a bequest or legacy in your will, please speak to your solicitor or will provider, who will be able to help. To include Variety’s details, please contact Variety - the Children’s Charity of Northern California.



Variety offers a wide range of opportunities for businesses to assist children, ranging from corporate volunteering, workplace giving programs to multi-faceted sponsor and partner programs.

According to the Harvard Kennedy School’s Corporate Social Responsibility initiative, there has been a sharp escalation in the social roles corporations are expected to play. This expectation should not be seen as a burden but as an opportunity. Approached in the right way, good social responsibility can be a source of engagement with employees and customers, innovation and competitive advantage. Here are some ways your company can be involved.

Workplace Giving and Employee Matching

Workplace giving is a simple yet powerful way for employees to assist children through the delivery of essential equipment and services to individual kids and children’s organizations. Once established, workplace giving provides the company, employees and Variety a low-cost, low-maintenance way to support children.

Many companies offer a form of corporate philanthropy through employee matching gift programs. These programs are designed to be the means by which companies match donations made by employees to Variety.. Some companies match a financial contribution for volunteer hours, some contribute a match for an employee's financial donation and other simply "match" the interest of their employees with a direct contribution. You just need to contact your employer for participation and requirements.


Sponsorship comes in many forms, from sponsoring fundraising materials, staff and supporter training, business supplies, advertising and marketing to sponsoring one of Variety’s events or iconic corporate functions. Sponsorship delivers a positive image to your company, helps you reach a new audience, increases brand awareness, motivates staff and customers and grows your brand equity. Sponsors are needed year round for numerous projects and campaigns. Monetary donations and event underwriting, product donations, and volunteer opportunities for your employees each offer opportunities to highlight your corporate citizenship.

Cause-Related Marketing / Promotions

Cause-related marketing brings together the marketing objectives of a company and the objectives of Variety to form a mutually beneficial partnership. Cause-related marketing partnerships provide a unique selling point, engage staff and customers and brand equity while delivering a very real difference to children in your community. For Variety, cause-related marketing provides awareness of what Variety does, why Variety does it and the very real positive impact Variety’s work has on children, as well as raising vital funds to be able to help more children.

Gifts and Services In-Kind

Gifts and services in-kind are a vital element in enabling Variety to meet its vision and mission. Gifts of auction and raffle prizes for events, business skills such as legal or accountancy advice or technology and office items are all necessary to successfully deliver Variety’s vision and mission.


It takes less than 60-seconds to submit your form. We’ll contact you within 24-hours to arrange free pickup and towing of your tax–deductible donation.

Vehicle Donation

Gold Hearts

With early pins becoming sought-after collector’s items, the iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives.

Available through retail outlets, movie theatres and online by Variety, funds raised through Variety Gold Heart Pins has made an incredible difference to children by funding many millions of dollars in specialized equipment and services.

Past pins have included Star Wars characters, Yogi Bear, Mickey Mouse, E.T., Shrek and Spider-Man.

Buy A Gold Heart

Gold Heart Pins - Past, Present, and Future

The Gold Heart Pin campaign is one of Variety’s most recognized and successful global fundraising initiatives. The campaign was created in 1991 in Great Britain by Variety International Board Member, Marsha Rae Ratcliff, who thought to create gold pins in the shape of hearts to raise funds to assist children in need. For the past seven years, Variety has launched a partnership with the motion picture industry to design and market the Gold Heart pins around Hollywood movie properties. Each year, Variety partners with a major motion picture studio to design a new Gold Heart pin around a movie or a movie character from that studio. Gold Heart pins with tie-ins to universally recognized characters Yogi Bear, Mickey Mouse, E.T., Shrek and Spider-Man have helped raise awareness to Variety’s work and have generated millions of dollars for children in need.

More than 2,000 theaters around the United States sell the pins and display promotional posters, counter cards, in-theater slides, film trailers and other materials. This partnership between Variety and the motion picture industry has raised US$95 million dollars worldwide. Sold through retail outlets, movie theaters and the global network of Variety Chapters, the Gold Heart pins are collected and worn by millions of people around the word as symbols of their support for Variety and the children who are helped by Variety funded programs and facilities.


Attending or volunteering at one of Variety’s fundraising events is an enjoyable way to be involved and create a brighter future for children in your area. Variety hosts great events to cater to people’s different interests. These include movie nights, member screenings, golf tournaments, bike rides, and toy drives as a start. Variety welcomes people and groups organizing their own fundraising events on behalf of Variety. Variety - the Children’s Charity of Northern California can help you with your fundraising event.

Hosting an Event

Host a Cocktail Party, BBQ, Bowl-a-thon, Bike Ride or other fun event to spread awareness, raise funds and make an impact. We welcome your enthusiasm and are eager to help! We can provide you with a personalized donation and pledge link.



Volunteer opportunities exist on many fronts including clerical work, events staffing, maintenance and improvement projects within our Screening Room and more! Please let us know how you would like to help.


Wish List

We are always looking for laptops, portable hard drives, thumb drives, office supplies, and stuffed animals. We’d also love a part time archivist to help with some of our history clerical work. If you think you might be able to donate something else that would be of good use, please contact us. We won’t know unless you ask.

We’ve set up a wish list on Amazon Smile.